Thursday, May 31, 2012

Save Money: Professional Email on the Cheap, pt1

Part of the µ-Dev philosophy is to do everything as cheaply and as hassle-free as possible, but while still projecting a completely professional appearance to the outside world.

With the tools available today your corporate email should be free or nearly free. In this post I'll show you how to make that happen.
(I'm assuming that if you're reading this blog, you're interested in µ-Dev and not in building a corporation with hundreds of employees. A µ-Dev company should have very modest email needs)


Save Money: Professional Email on the Cheap, pt2


In Part One I explained how to route corporate emails from your domain to a free Gmail account. Now that we can receive emails, we need to complete the process so we can send emails from our corporate email addresses.


Step 3: Configure Gmail to send email through your domain name
You can tell Gmail to send email on behalf of another account. Your Gmail account might be first.last.biz@gmail.com, but your outgoing mail can be your company's support@mybusiness.com email address. This is how you make your business look professional and legit.

Wednesday, May 30, 2012

Techie Stuff: Django on Google App Engine vs Amazon EC2

I am not a sys admin and I really hate sys admin-y things. I'm a coder. I just want an environment that works and that can run my code. Period.

That makes Google App Engine extremely appealing. You have zero sys admin responsibilities in the App Engine world. This is a godsend to me. My first business, EssayTagger.com, is happily running on App Engine. But as with all things in life, there are tradeoffs.


Tuesday, May 29, 2012

µ-Dev Tenet #1: Zero Maintenance

I was consulting on a project in Athens, living in a furnished apartment. I found a french press in the cupboard. Desperately missing my Tassimo back home, I figured the french press would be my savior. But I had to know how to use it first - how much coffee to put in and for how long?

A quick Google search turned up www.frenchpressinstructions.com as the first search result.

The info there was actually useful. But it boggled my mind that someone had actually registered that domain name to put up that site! I mean, come on, that's just totally absurd!

It's a single-purpose site that visitors will use once and never return. Sure there are banner ads generating some paltry revenue, but this is about as far from high-engagement content as you can get!

But something else occurred to me: It requires zero maintenance from its creator.

Zero maintenance.

Whoa.

That's a big deal.


What is µ-Dev?

Welcome to the µ-Dev Blog!

"µ-Dev" or "micro-Dev" is the term I've adopted for my new approach to high-tech startups and entrepreneurship in general.

In a nutshell: The µ-Dev philosophy focuses on building and launching companies extremely quickly one after the other after the other... and so on ad infinitum.

In the next couple of posts I'll lay out the inspiration for the µ-Dev approach and throughout this blog I'll share my own attempts to see this through while posting helpful business or tech/code tips along the way.